Egg Industry - March 2020 - 16

16 ❙ EggIndustry

Gen Z ready to splurge
on meat, skimp on eggs
Tech-savvy 18-22-year-olds
anticipate a changing grocery
landscape.
ELIZABETH DOUGHMAN

Changing priorities
The newest generation is up-to-date on the latest
technology - 26% own a smart speaker and 9%
purchase merchandise using their smart speaker.
That doesn't mean that they aren't buying groceries.
More than 80% of Gen Z respondents said that they
shared responsibilities or were the primary grocery
shopper for their households.

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Splurge vs. skimp
Gen Z and baby boomers agree: meat quality
is worth splurging on. Eggs? Gen Z were less
concerned with quality, ranking the category as
something they were OK skimping on.
The market research company asked respondents to identify the three foods where they
thought it was most important to shop for quality
and the three they were most likely to skimp on.
Gen Z selected meat (57%), chips/salty snacks
(32%) and vegetables (31%) as their top splurges
and breakfast cereals (35%), frozen meals (30%)
and eggs (28%) as their top skimps. Baby boomers
indicated they splurge on meat (66%), vegetables
(38%) and coffee (32%), while skimping on chips/
salty snacks (39%), seasonings (34%) and breakfast
cereal (32%). ■

lightpoet | BigStock.com

R

etailers are starting to pay attention to the
wants and needs of Generation Z - individuals
born between 1997 and 2012. Much of this
generation is still in college, however analysts have
already begun exploring the ways this tech-savvy
generation is going to change the future of shopping.
In a new report, market research company Field
Agent surveyed 775 18-22-year-olds - members of
Gen Z. Baby boomers - aged 40-60, roughly the age
of Gen Z's parents - were also surveyed for comparison purposes.

The majority (95%) of Gen Z surveyed believe
they will shop for groceries differently than their
parents' generation. They predict faster, easier
in-store shopping and additional grocery delivery
and pickup options that will change food shopping
in the next 5-10 years.
"Currently we go to the store several times a
week and just get what we need at that moment
instead of planning ahead and stocking up like in
most households that I have experienced," one Gen
Z respondent wrote when asked how their generation shops differently than the ones before it.

www.WATTAgNet.com ❙ March 2020

2003EIgenz.indd 16

2/28/2020 2:48:56 PM


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Egg Industry - March 2020

Table of Contents for the Digital Edition of Egg Industry - March 2020

Egg Industry - March 2020
Aviary, equipment innovation for cage-free egg production
Rembrandt Foods meeting cage-free market demand
Gen Z ready to splurge on meat, skimp on eggs
Egg Industry - March 2020 - Egg Industry - March 2020
Egg Industry - March 2020 - Cover2
Egg Industry - March 2020 - 3
Egg Industry - March 2020 - Aviary, equipment innovation for cage-free egg production
Egg Industry - March 2020 - 5
Egg Industry - March 2020 - 6
Egg Industry - March 2020 - 7
Egg Industry - March 2020 - 8
Egg Industry - March 2020 - 9
Egg Industry - March 2020 - 10
Egg Industry - March 2020 - 11
Egg Industry - March 2020 - Rembrandt Foods meeting cage-free market demand
Egg Industry - March 2020 - 13
Egg Industry - March 2020 - 14
Egg Industry - March 2020 - 15
Egg Industry - March 2020 - Gen Z ready to splurge on meat, skimp on eggs
Egg Industry - March 2020 - 17
Egg Industry - March 2020 - 18
Egg Industry - March 2020 - Cover3
Egg Industry - March 2020 - Cover4
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