Egg Industry - October 2009

EDITORIAL

WITH DR. SIMON SHANE

IndustryEgg

Celebrating eggs across the world

published monthly by WATT
303 N Main St Ste 500,
Rockford, Illinois 61101-1018 USA
Tel: (815) 966-5574,
Fax: (815) 968-0941,
http://www.wattpoultry.com

October 9th is celebrated as the Inter- national Egg Commission, World Egg Day. The designation is intended to publicize the value and bene;ts of eggs in member countries. Suggested activities include seminars highlighting nutritional value, distribution of brochures to consumers and institutional buyers and arranging omelet breakfasts. In the U.S. the AEB promotes consumption of eggs through generic advertising. The interesting question is whether the activities of organizations applying check-off funds actually serve their purpose. Per capita egg consumption in the U.S. has not shown any signi;cant rise over the past decade although individual

brands of enriched eggs have shown long term, annual increases in sales albeit off a small base. The AEB has undoubtedly striven to counter adverse perceptions of the undesirable aspect of cholesterol in eggs and the Organization has promoted nutritional bene;ts of lutein and a balanced amino acid pro;le together with the inherent functional

Simon Shane

qualities of eggs which appeal to the commercial sector. The advent of the IEC International Egg Day should be an occasion for reevaluation of objectives and an assessment of the contribution to sales and prices from generic promotion. Since there is no easy method of evaluating effectiveness, it can be accepted that absent the activities of the AEB and the many levels of operation, egg consumption may in fact decline, impacting pro;tability and restricting growth of the industry.

A look inside

This edition includes reviews of recent scienti;c meetings which offer the prospect of increased ef;ciency and advances in safety and quality of eggs and derived products. The collective contributions of scientist af;liated to federal laboratories, land grant universities and laboratories operated by the allied industry bene;t us all if we are able to apply valid and realistic recommendations.

As we move into Fall, it is time to consider winterization and to prepare housing and facilities for the consequences of cold temperatures and storms. Egg Industry wishes you good farming and pro;tability.

sshane@nc.rr.com

Join the growing community

Visit or register to join the new online community for animal agribusiness industry professionals, AnimalAgNet. Discuss with peers and colleagues from all around the world in groups and on topics such as:

■ Poultry Production ■ Poultry Nutrition ■ Poultry Processing

For more information on these groups, or to start your own, visit:
www.animalagnet.com/groups

CONTENT DIRECTOR Bruce Plantz: bplantz@wattnet.net PUBLISHER Steve Akins: sakins@wattnet.net EDITOR Simon M Shane: sshane@nc.rr.com SENIOR CONTENT EDITOR Sue Roberts: sroberts@wattnet.net ASSOCIATE EDITOR Eric Eyberger: eeyberger@wattnet.net MANAGING ART DIREC TOR Tess Stukenberg: tstukenberg@wattnet.net PRODUCTION MANAGER Bill Spranger: bspranger@wattnet.net

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