United Egg Producers (UEP) will continue research on guidelines for both caged
and non-confined flocks, emphasizing
the importance of compliance, as reported
by Dr. Jeff Armstrong, chairman of the UEP
Scientific Advisory Committee during the organization’s annual meeting held in October in
Greensboro, Ga. A list of the advantages and
disadvantages of alternative systems is available from UEP.
Other committee reports reviewed activities
and accomplishments of the past year:
•Marketing – Mike Sheats from the U.S.
Department of Agriculture reported on current
initiatives including the UEP’s Feeding America Program which created Second Harvest.
This program incorporated the contributions
of 84 egg producers donating 12 million eggs
delivered to 92 food banks throughout America. The media response to Second Harvest was
beneficial to the image of U.S. egg producers.
•Public Relations – Committee Chairman
Paul Sauder, reported on the success of the
program of farm visits by consumer groups
and the media. This program has proven extremely effective in defusing negative propa-
ganda from activists. Attendees have included
restaurant and food service managers and executives in food retailing.
•Environmental – Chairman Amon Baer
was re-appointed as the UEP sheriff. His committee continues to deal with many issues involving legislation and regulations impacting
egg production. Attendees were updated on
the Clean Water Act and the final rulemak-ing that is taking place. It is anticipated that
the incoming 2009 administration will revisit
some issues under consideration. Items on the
committee agenda include clean air, climate
change, rodenticides and ammonia emissions.
The UEP Environmental Scientific Panel is
involved in the technical aspects of these projects to advise the committee.
American Egg Board President Joanne Ivy
updated the UEP Board of Directors on current
activities. AEB received the 2008 Golden Egg
Award from the International Egg Commission for excellence in marketing.
Ivy outlined the media focus for AEB for
the coming year. The “Surrounding Moms”
advertising and promotion initiative will be
continued, focusing on young mothers with
president of Cal-Maine
Foods, was named
UEP Egg Producer
of the Year.
children at home and emphasizing the nutritional and economic value of eggs plus their
versatility and convenience in preparation.
In addition, several projects have proven
successful such as the Quick Service Restaurant (QSR) campaign which promotes adding
breakfast in fast food markets.
AEB has also sponsored the television program the “Rachael Ray Show” promoting the
Incredible Edible Egg. EI