➤EI: How is the AEB funded?
JI: The $21.5 million budget for 2008 was
derived from a 10-cent check-off for each 30-
dozen case produced. Our activities are monitored by the U.S. Department of Agriculture
(USDA) and legislation restricts our expenditures to promotion, education and research.
➤EI: What are the prospects for future
funding to increase the consumption of
JI: The media budget has not kept pace with
inflation and our expenditures have remained
relatively flat for the past 10 years. We should
have increased our expenditure by more that
50% over this period just to keep pace with
inflation. The Board has requested USDA to
conduct a referendum to consider increasing
the AEB assessment to 15 cents per case with
the industry rendering a decision in 2009.
➤EI: Please highlight some of the achieve-
ments in nutritional research on which AEB
promotion is based.
JI: Since 1984, the American Egg Board
has funded the Egg Nutrition Center in order
to provide the most up-to-date science-based
information on the nutritional contribution of
eggs to the American diet.
The Egg Nutrition Center has promoted
more than thirty years of research that concludes that healthy adults can enjoy eggs without significantly impacting their risk of heart
disease. In addition, the Egg Nutrition Center
has recently funded research that demonstrates
the many nutritional benefits of eggs, including high-quality protein consumption, meal
patterning and weight loss, as well as choline
intake and prenatal nutrition.
Currently, researchers at the University of
Massachusetts, Lowell, are looking at two
antioxidants founds in the egg yolks, lutein
and zeanxathin, and the role they play in promoting eye health. Also, researchers at Tufts
University are evaluating egg consumption at
breakfast and associated cognition and school
performance in children.
➤EI: How is the AEB responding to the is-
sue of flock welfare and opposition to com-
mercial egg production?
JI: Since AEB funds can only be expended
on marketing, education and research programs, we are restrained from any activities
construed as political involvement. This is the
province of the United Egg Producers which
was the lead organization in opposing California Proposition 2.
The AEB is of the opinion that consumers
should have a choice when purchasing eggs
and accordingly it is appropriate to provide
educational material relating to traditional and
alternative housing systems.
AEB has developed an award-winning
educational DVD, titled “Eggs 101: A Video
Project.” This DVD received a Bronze Award
in the educational program section of the 2008
The video is being distributed to 40,000
middle and high schools, public libraries, retailers and university food science departments
nationwide. In 2009 AEB will expand its distribution to reach a wider audience. The teachers’ guide PDF together with the video will
serve as a counterpoint to the extensive material issued by opponents of intensive animal
agriculture. These organizations have targeted
future consumers at the school level to adopt a
The AEB educational program will present
a realistic and balanced view of egg production
to a wide range of audiences. EI
YOUR PRODUCT IS OUR PRIDE
See us at the IPE-IFE, booth 5225
gg breaking, pasteurizing and
See us at the IPE-IFE, booth 5172