Egg Industry - October 2006

News for the Egg Industry Worldwide

October 2006/Volume 111 Number 10

Breakfast Meals on the Go Spark Further Processing Growth 1

Industry News 4

New Technologies Offer Egg Processors More ESL Options 6

Advances in the Control of Diseases of Egg-Producing Flocks 10

Emerging Egg Technology 12

Industry Calendar 13

Marketplace 14

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Table Egg vs. Cracked Egg Production, 1995-2005 ^Industry ^News), ^following ^the ^{implementation}_of _a _new _restaurant _operating _system _thatwould make the food preparation process more ⁸⁰⁰⁰transparent and allow for more variety. Other ⁷⁰⁰⁰fast food chains are ratcheting up their breakfast 6000 offerings as well. Wendy’s has recently ₅₀₀₀introduced a breakfast menu, and Jack in the Box has begun serving its full breakfast menu ⁴⁰⁰⁰all day. Rust says of McDonald’s: “breakfast is 3000 what they make their money on.”

Million Dozen

2000 Starbucks Serving Up Eggs

1000 Additional proof of the boom in morning egg ⁰^sales ^is ^coffee ^giant ^Starbucks’ ^recent ^entree1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 _into _the _market _with _a _product _designed _to _be^{Source: USDA}Total egg production, including hatching eggs Cracked egg production a premium quality warmed breakfast sandwich, according to a source within the company. Such

By Edward Clark, Editor why, he says, will be the continued growth ^items ^have ^proven ^popular ^among ^customers
in ^the ^five ^markets ⁱⁿ ^which ^they ^have ^beenN ^of ^breakfasts ^from ^the ^fast ^food ^industry, ^and^early ^one-third ^of ^U.S. ^table ^eggs ^are^new ^products ^developed ^by ^food ^{companies. introduced—600} ^of ^the ⁵^,500 ^company-_sold _as _cracked _eggs _or _processed,_One _key _factor _in _the _growth _of _processed _eggsoperated U.S. stores. The options include: egg, _and _that _could _reach _40% _to _50% _in_reaching _32% _of _use _in ₂₀₀₅ _from _27% _in _{1995 sausage,} _and _cheddar _cheese; _peppered _bacon,the years ahead, experts say, as consumers has been McDonald’s breakfasts, Rust says, and ^egg ^and ^cheddar; ^Egg ^Florentine ^with ^babycontinue to eat more of their eggs in now other fast food chains are doing the same. ^spinach; ^Black ^Forest ^ham, ^egg, ^and ^cheddar,processed form. _{In further potential good news for egg}and one non-egg item, reduced fat turkey

“In 15 to 20 years, we’ll be 50-50 (fresh eggs consumption, McDonald’s announced in ^bacon. ^The ^company ^has ^removed ^the ^Eggvs. processed),” says Marcus Rust, an owner _late _September _that _it _is _considering _sellingFlorentine option temporarily due to the recent of Rose Acre Farms, Seymour, Ind. Reasons its breakfast menu all day long (see article in ^spinach ^recall.

The breakfast items were successfully tested in Seattle, offered in Washington, D.C., early last year, and rolled out in Portland, Ore., San Francisco, and Chicago in 2006. Based on the product’s success in those markets, it will likely add additional markets, the Starbucks official says. Starbucks’ entree “will sell more eggs,” Rust says, “this is great news.”