Egg Industry - November 2019 - 9

EggIndustry ❙ 9

support cage-free eggs, so the category won't fade away,
but it's not evident that sales will increase drastically soon.
Looking ahead: Can cage-free eggs break through the
growth ceiling?
If consumer demand has hit a ceiling, then the next
catalyst of growth for cage-free eggs will have to come
from a source that is not fully consumer-driven. 
Governmental regulation could intensify and increase
consumer demand for cage-free eggs. In 2012, the
European Union banned battery cages for egg production and started down the path to cage-free eggs by 2025.
Cage-free eggs will be the primary choice in the EU
because of regulatory decisions. Similarly, in the U.S.,

California, Oregon and Washington have all passed
laws mandating the sale of cage-free eggs by 2023-25,
depending on the state. These examples may cause other
state governments to enact similar laws which would
accelerate cage-free demand.
Similarly, McDonald's, Walmart and large supermarket chains, such as Kroger, Ahold-Delhaize and
Albertsons, all have the power to shift demand. Major
changes in procurement outside of normal consumer
demand could cause cage-free eggs to move and have
made public commitments on cage-free egg support.   
With cage-free egg consumer demand growth on pause,
these two sources will create the next wave of growth. ■

Chris DuBois is Senior Vice President and Principal, IRI. He is a leader in IRI's Protein practice and manages many
of the large client relationships for the firm. In addition, he leads relationships with trade associations and media
organizations.
Tim Boraca is a consultant and leads the client service team for one of IRI's largest protein accounts.

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Egg Industry - November 2019

Table of Contents for the Digital Edition of Egg Industry - November 2019

Egg Industry - November 2019
Are cage-free egg sales hitting a ceiling?
How managing layer weight and nutrition impacts egg size
4 cage-free house issues producers may not have considered
Broad review of research presented during 2019 ESPN
Egg Industry - November 2019 - CT1
Egg Industry - November 2019 - CT2
Egg Industry - November 2019 - Egg Industry - November 2019
Egg Industry - November 2019 - Cover2
Egg Industry - November 2019 - 3
Egg Industry - November 2019 - 4
Egg Industry - November 2019 - 5
Egg Industry - November 2019 - Are cage-free egg sales hitting a ceiling?
Egg Industry - November 2019 - 7
Egg Industry - November 2019 - 8
Egg Industry - November 2019 - 9
Egg Industry - November 2019 - 10
Egg Industry - November 2019 - 11
Egg Industry - November 2019 - How managing layer weight and nutrition impacts egg size
Egg Industry - November 2019 - 13
Egg Industry - November 2019 - 4 cage-free house issues producers may not have considered
Egg Industry - November 2019 - 15
Egg Industry - November 2019 - Broad review of research presented during 2019 ESPN
Egg Industry - November 2019 - 17
Egg Industry - November 2019 - 18
Egg Industry - November 2019 - Cover3
Egg Industry - November 2019 - Cover4
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