Egg Industry - November 2019 - 8

8 ❙ EggIndustry
CAGE-FREE EGG SALES
Are cage-free eggs helping
to drive sales in other categories?
Many manufacturers, such as Nestlé and Best Foods have
made commitments to use cage-free eggs in their ingredients over the next few years, and some have already
implemented the change.
If cage-free eggs sales continue to grow, it's reasonable to expect that growth will continue in other categories. Using IRI Worldwide sales data and Label Insight
Inc. attribution, here are three categories where cage-free
eggs have a prominent number of items:
■ Mayonnaise: This was one of the first categories to
see a change, and items with cage-free eggs as an
ingredient comprise $932 million of a $1.8 billion
category in annual sales and are 55% of the mayonnaise category. What's surprising is that mayonnaise products with cage-free eggs as an ingredient
are declining 2.2%, while the total category is only
declining .8% over the past 52 weeks. It's likely
not accurate to say cage-free eggs are causing the
decline, but it's clear that cage-free eggs are not
helping these items to grow.

Total US retail egg sales
Conventional
egg sales

87%
Total retail
egg sales

5.5bil

$

13%
Cage-free
egg sales
Source: IRI Worldwide
©2019 WATT Global Media

Of the $5.5 billion in U.S. egg sales, cage-free eggs
make up about 13% of retail sales.

Billions of dollars

Cage-free share of total product sales
9
8
7
6
5
4
3
2
1
0

Total product sales
Cage-free sales
Cage-free share of product sales
$8.1b
$5.6b

$1.8b
$961m
Mayonnaise

54%

$494m
Ice cream/sherbet

9%

$121m
Cookies

1.5%

Source: IRI Worldwide
©2019 WATT Global Media

If cage-free eggs continue to grow, it's reasonable
to expect that growth will continue in other
categories, such as mayonnaise, ice cream/sherbet
and cookies.
■ Ice cream/sherbet: Cage-free eggs are in items that

comprise 9% of total ice cream/sherbet retail sales.
Most of these items are in the super-premium segment,
which continues to grow faster than ice cream overall.
Items with cage-free eggs as an ingredient are growing
at .8% over the past year compared with the category,
which dropped 2.2%. While ice cream items with
cage-free eggs are outperforming the category, it's
not by much. Neither the share nor the sales growth is
inspiring.
■ Cookies: This is another category of real size to
consider. Items with cage-free eggs are $121 million and
comprise 1.5% of the overall cookie category. Cookies
with cage-free eggs are growing at 2.5% over the past
year, compared with the category growing at 2.9%. 
There are a total of 15 other meaningful categories,
and results are similar. At a midpoint between the deluge
of companies creating plans to shift to cage-free eggs
in response to animal welfare activism, it's not clear
that consumers are driving this shift as category share
and sales trends appear to have slowed or hit a ceiling.
There will always be some consumers who actively
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Egg Industry - November 2019

Table of Contents for the Digital Edition of Egg Industry - November 2019

Egg Industry - November 2019
Are cage-free egg sales hitting a ceiling?
How managing layer weight and nutrition impacts egg size
4 cage-free house issues producers may not have considered
Broad review of research presented during 2019 ESPN
Egg Industry - November 2019 - CT1
Egg Industry - November 2019 - CT2
Egg Industry - November 2019 - Egg Industry - November 2019
Egg Industry - November 2019 - Cover2
Egg Industry - November 2019 - 3
Egg Industry - November 2019 - 4
Egg Industry - November 2019 - 5
Egg Industry - November 2019 - Are cage-free egg sales hitting a ceiling?
Egg Industry - November 2019 - 7
Egg Industry - November 2019 - 8
Egg Industry - November 2019 - 9
Egg Industry - November 2019 - 10
Egg Industry - November 2019 - 11
Egg Industry - November 2019 - How managing layer weight and nutrition impacts egg size
Egg Industry - November 2019 - 13
Egg Industry - November 2019 - 4 cage-free house issues producers may not have considered
Egg Industry - November 2019 - 15
Egg Industry - November 2019 - Broad review of research presented during 2019 ESPN
Egg Industry - November 2019 - 17
Egg Industry - November 2019 - 18
Egg Industry - November 2019 - Cover3
Egg Industry - November 2019 - Cover4
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