Egg Industry - November 2019 - 6

6 ❙ EggIndustry

Are cage-free
egg sales hitting
a ceiling?
An in-depth analysis of the US
cage-free market, where it is
statistically and what will drive it
moving forward
CHRIS DUBOIS AND TIM BORACA

C

age-free eggs might be one of the most fascinating categories in the retail food store to
watch over the next few years. In 2007, cagefree eggs hit the spotlight in the United States as
animal welfare activists successfully convinced some
foodservice chains to switch from conventional to
cage-free eggs. 
Foodservice chains, food processors, and even
governments changed regulations and created plans
for a long-term switch to cagefree eggs by 2025 or earlier.
Iowa Cage Free delivering on hen welfare
By 2017, more than 300 foodpromise: www.WATTAgNet.com/articles/38485
service and retail food store
chains had promised to switch.
Given this blizzard of support
for cage-free eggs, it's helpful to step back and see
Falling prices are contributing to sales declines as
how important it is to consumers.
higher-than-expected supplies of conventional eggs
have pushed prices lower. This is a positive trend
Where are cage-free egg sales today?
for cage-free eggs, but volume tells a different story.
Looking at the U.S. retail landscape, cage-free eggs (not
Cage-free egg volume only increased 1.1% while total
including organic) make up about 13% of retail freshegg volume increased 2% due to low prices attracting
egg sales in U.S. supermarkets, supercenters and other
more supermarket feature pricing and encouraging
outlets such as dollar, discount and convenience stores.
consumers to buy more at lower prices. The good news
During the past 52 weeks, cage-free eggs have reached
is that cage-free eggs have retained their shelf price
sales of $702 million, increasing 3%, while total freshpremium while conventional egg prices have fallen
egg sales have decreased 6.3% to $5.5 billion.
due to supply and demand.
www.WATTAgNet.com ❙ November 2019


http://www.WATTAgNet.com/articles/38485 http://www.WATTAgNet.com

Egg Industry - November 2019

Table of Contents for the Digital Edition of Egg Industry - November 2019

Egg Industry - November 2019
Are cage-free egg sales hitting a ceiling?
How managing layer weight and nutrition impacts egg size
4 cage-free house issues producers may not have considered
Broad review of research presented during 2019 ESPN
Egg Industry - November 2019 - CT1
Egg Industry - November 2019 - CT2
Egg Industry - November 2019 - Egg Industry - November 2019
Egg Industry - November 2019 - Cover2
Egg Industry - November 2019 - 3
Egg Industry - November 2019 - 4
Egg Industry - November 2019 - 5
Egg Industry - November 2019 - Are cage-free egg sales hitting a ceiling?
Egg Industry - November 2019 - 7
Egg Industry - November 2019 - 8
Egg Industry - November 2019 - 9
Egg Industry - November 2019 - 10
Egg Industry - November 2019 - 11
Egg Industry - November 2019 - How managing layer weight and nutrition impacts egg size
Egg Industry - November 2019 - 13
Egg Industry - November 2019 - 4 cage-free house issues producers may not have considered
Egg Industry - November 2019 - 15
Egg Industry - November 2019 - Broad review of research presented during 2019 ESPN
Egg Industry - November 2019 - 17
Egg Industry - November 2019 - 18
Egg Industry - November 2019 - Cover3
Egg Industry - November 2019 - Cover4
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