Egg Industry - November 2019 - 3

EggIndustry ❙ 3
WATTAgNet.com

CORPORATE HEADQUARTERS
401 East State Street, 3rd floor
Rockford, IL 61104 USA
Tel: +1.815.966.5574

Subscripton questions: +1.855.896.3491
eggindustry@omeda.com
Publisher:
Greg Watt; gwatt@wattglobal.com
Director of Content:
Terrence O'Keefe; tokeefe@wattglobal.com
Tel: +1.704.795.4646
Director of Global Agribusiness Sales:
Jeff Miller; jmiller@wattglobal.com

EDITORIAL

BY T E R R E N C E O ' K E E F E

tokeefe@wattglobal.com

US consumers
not sold on
cage-free eggs

EDITORIAL TEAM
Digital Content Director: Jim Winter
Managing Editor: Deven King
Senior Reporter: Roy Graber
Staff Reporter: Ann Reus
Social Media & SEO Editor:
Kathleen McLaughlin

ART/PRODUCTION TEAM
Senior Art Director: Elizabeth Crosby
Senior Production Coordinator:
Connie Miller
cmiller@wattglobal.com Tel: +1.815.966.5547

SALES TEAM
USA/CANADA

Regional Manager: Pam Ballard,
Midwest, West, Canada;
pballard@wattglobal.com Tel: +1.815.966.5576
Regional Manager: Mary Harris,
East, Southeast;
mharris@wattglobal.com Tel: +1.815.980.5938
Sales Representative: Arthur Hartnett
ahartnett@wattglobal.com Tel: +1.815.966.5405
EUROPE, ASIA, AFRICA
Frans Willem van Beemen;
fvanbeemen@wattglobal.com Tel: +31.344.653442
EUROPE, L ATIN A MERICA
Tineke van Spanje;
tvanspanje@wattglobal.com Tel: +31.495.526155
CHINA, SOUTHEAST ASIA
Ding Ding Li;
dingdingli@vip.163.com Tel: +86.21.6447.4625

For article reprints and reprint quotes contact
Arthur Hartnett
+1.815.966.5405 ahartnett@wattglobal.com

SOCIAL MEDIA
https://www.facebook.com/WATTAgNet
https://twitter.com/WATTAgNet
www.youtube.com/WATTPoultryTV
www.linkedin.com/groups/
WATT-AgNet-4855866

November 2019 ❙ www.WATTAgNet.com

Non-organic cage-free shell egg retail sales make up 13% of total U.S. retail
shell eggs in the 52 weeks ending in early November 2019, according to IRI. We
are just six years away from the end of 2025, when most major retailers pledged
to purchase only cage-free eggs.
Walmart, the country's largest
grocer, has pledged to go 100% cage
free with its shell egg purchases, but its
cage-free egg sales make up only 13%
of its shell egg sales, according to
Compassion in World Farming's Egg
Track Report. Walmart would need to
increase its cage-free egg sales by about
39% per year for the next six years to
make the switch to 100% cage-free
egg sales. This kind of a transition, if
enough cage-free eggs were available,
would only be possible if the retail
price of cage-free eggs was brought
Only 13% of retail shell sales in the U.S.
much closer to that of cage-produced
are from non-organic cage-free hens.
eggs, and that isn't happening.
Ryzhov Sergey | Dreamstime.com
IRI reports that the retail price premium for cage-free eggs stayed steady over the past 12 months at $1.70-$1.80 per
dozen eggs. This level of premium defies logic because the cost differential for
producing cage-free eggs reported by producers ranges from $0.25 to $0.35 per
dozen. If retailers were serious about converting consumer shell egg purchases to
cage free, wouldn't they be bringing the retail price of cage-free eggs down?
I understand the argument that if a SKU has low volume, it needs higher perunit markup to maintain its space on the shelf. But, if cage-free eggs are going
to become the consumers' standard egg at retail, volume goes up and markup
percentage should go down, and it isn't. Lowering the retail price premium will
increase cage-free egg sales, but cage-free egg sales will never get to 100% if
lower-cost cage-produced eggs are available. ■


http://www.WATTAgNet.com http://www.Dreamstime.com https://www.facebook.com/WATTAgNet https://www.twitter.com/WATTAgNet http://www.youtube.com/WATTPoultryTV http://www.linkedin.com/groups/WATT-AgNet-4855866 http://www.linkedin.com/groups/WATT-AgNet-4855866 http://www.WATTAgNet.com

Egg Industry - November 2019

Table of Contents for the Digital Edition of Egg Industry - November 2019

Egg Industry - November 2019
Are cage-free egg sales hitting a ceiling?
How managing layer weight and nutrition impacts egg size
4 cage-free house issues producers may not have considered
Broad review of research presented during 2019 ESPN
Egg Industry - November 2019 - CT1
Egg Industry - November 2019 - CT2
Egg Industry - November 2019 - Egg Industry - November 2019
Egg Industry - November 2019 - Cover2
Egg Industry - November 2019 - 3
Egg Industry - November 2019 - 4
Egg Industry - November 2019 - 5
Egg Industry - November 2019 - Are cage-free egg sales hitting a ceiling?
Egg Industry - November 2019 - 7
Egg Industry - November 2019 - 8
Egg Industry - November 2019 - 9
Egg Industry - November 2019 - 10
Egg Industry - November 2019 - 11
Egg Industry - November 2019 - How managing layer weight and nutrition impacts egg size
Egg Industry - November 2019 - 13
Egg Industry - November 2019 - 4 cage-free house issues producers may not have considered
Egg Industry - November 2019 - 15
Egg Industry - November 2019 - Broad review of research presented during 2019 ESPN
Egg Industry - November 2019 - 17
Egg Industry - November 2019 - 18
Egg Industry - November 2019 - Cover3
Egg Industry - November 2019 - Cover4
http://www.eggindustry-digital.com/201911
http://www.eggindustry-digital.com/201910
http://www.eggindustry-digital.com/201909
http://www.eggindustry-digital.com/201908
http://www.eggindustry-digital.com/201907
http://www.eggindustry-digital.com/201906
http://www.eggindustry-digital.com/201905
http://www.eggindustry-digital.com/201904
http://www.eggindustry-digital.com/201903
http://www.eggindustry-digital.com/201902
http://www.eggindustry-digital.com/201901
http://www.eggindustry-digital.com/201812
http://www.eggindustry-digital.com/201811
http://www.eggindustry-digital.com/201810
http://www.eggindustry-digital.com/201809
http://www.eggindustry-digital.com/201808
http://www.eggindustry-digital.com/201807
http://www.eggindustry-digital.com/201806
http://www.eggindustry-digital.com/201805
http://www.eggindustry-digital.com/201804
http://www.eggindustry-digital.com/201803
http://www.eggindustry-digital.com/201802
http://www.eggindustry-digital.com/201801
http://www.eggindustry-digital.com/201712
http://www.eggindustry-digital.com/201711
http://www.eggindustry-digital.com/201710
http://www.eggindustry-digital.com/201709
http://www.eggindustry-digital.com/201708
http://www.eggindustry-digital.com/201707
http://www.eggindustry-digital.com/201706
http://www.eggindustry-digital.com/201705
http://www.eggindustry-digital.com/201704
http://www.eggindustry-digital.com/201703
http://www.eggindustry-digital.com/201702
http://www.eggindustry-digital.com/201701
http://www.eggindustry-digital.com/201612
http://www.eggindustry-digital.com/201611
http://www.eggindustry-digital.com/201610
http://www.eggindustry-digital.com/201609
http://www.eggindustry-digital.com/201608
http://www.eggindustry-digital.com/201607
http://www.eggindustry-digital.com/201606
http://www.eggindustry-digital.com/201605
http://www.eggindustry-digital.com/201604
http://www.eggindustry-digital.com/201603
http://www.eggindustry-digital.com/201602
http://www.eggindustry-digital.com/201601
http://www.eggindustry-digital.com/201512
http://www.eggindustry-digital.com/201511
http://www.eggindustry-digital.com/201510
http://www.eggindustry-digital.com/201509
http://www.eggindustry-digital.com/201508
http://www.eggindustry-digital.com/201507
http://www.eggindustry-digital.com/201506
http://www.eggindustry-digital.com/201505
http://www.eggindustry-digital.com/201504
http://www.eggindustry-digital.com/201503
http://www.eggindustry-digital.com/201502
http://www.eggindustry-digital.com/201501
http://www.eggindustry-digital.com/201412
http://www.eggindustry-digital.com/201411
http://www.eggindustry-digital.com/201410
http://www.eggindustry-digital.com/201409
http://www.eggindustry-digital.com/201408
http://www.eggindustry-digital.com/201407
http://www.eggindustry-digital.com/201406
http://www.eggindustry-digital.com/201405
http://www.eggindustry-digital.com/201404
http://www.eggindustry-digital.com/201403
http://www.eggindustry-digital.com/201402
http://www.eggindustry-digital.com/201401
http://www.eggindustry-digital.com/201312
http://www.eggindustry-digital.com/201311
http://www.eggindustry-digital.com/201310
http://www.eggindustry-digital.com/201309
http://www.eggindustry-digital.com/201308
http://www.eggindustry-digital.com/201307
http://www.eggindustry-digital.com/201306
http://www.eggindustry-digital.com/201305
http://www.eggindustry-digital.com/201304
http://www.eggindustry-digital.com/201303
http://www.eggindustry-digital.com/201302
http://www.eggindustry-digital.com/201301
http://www.eggindustry-digital.com/201212
http://www.eggindustry-digital.com/201211
http://www.eggindustry-digital.com/201210
http://www.eggindustry-digital.com/201209
http://www.eggindustry-digital.com/201208
http://www.eggindustry-digital.com/201207
http://www.eggindustry-digital.com/201206
http://www.eggindustry-digital.com/201205
http://www.eggindustry-digital.com/201204
http://www.eggindustry-digital.com/201203
http://www.eggindustry-digital.com/201202
http://www.eggindustry-digital.com/201201
http://www.nxtbookMEDIA.com