Egg Industry - May 2019 - 3

EggIndustry ❙ 3
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May 2019 ❙ www.WATTAgNet.com

EDITORIAL

BY T E R R E N C E O ' K E E F E

tokeefe@wattglobal.com

Why McDonald's
cage-free egg
purchase update
matters
McDonald's recently announced that onethird of egg purchases for its U.S. restaurants
were sourced from cage-free hens. The
company also announced that 30% of its egg
purchases for its Canadian restaurants were
produced by cage-free hens. McDonald's
made a pledge to only purchase eggs from
McDonald's announcement of its
cage-free hens by 2025 for its U.S. and
progress to 100% cage-free egg
Canadian restaurants in September 2015.
purchases may prompt other major
In 42 months since making the pledge,
egg buyers to announce where they
McDonald's has made it one-third of the way
stand. Courtesy McDonald's
to fulfilling its U.S. pledge. The company has
79 months to meet its deadline, assuming December 31, 2025, as the target date. An
average rate of conversion of 0.85% per month is needed to meet the pledge on time,
and the company has converted at a rate of 0.79% per month so far. Considering how
long it takes to get a new farm built or an old farm converted from cages to cage free,
the fact that McDonald's suppliers are on pace to meet the pledge is impressive.
It will take cooperation between egg purchasers and producers in the U.S. to
avoid market chaos. If egg purchasers really want to buy only cage-free eggs by
some future date, they must work out a schedule with suppliers and commit to
start ramping up cage-free egg purchases now.
On March 13, the Humane Society of the United States (HSUS) announced
the launch of a "Food Industry Scorecard" to be sent to what the group calls
"the country's largest food companies." These food companies are asked to report progress on purchase pledges made in relation to eliminating "objectionable
practices in its supply chain."
I am no fan of HSUS, but I am interested in seeing where food companies say they are relative to their 100% cage-free egg purchase pledges.
Transparency may help balance supply and demand for cage-free eggs, which
will be good for everyone. ■


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Egg Industry - May 2019

Table of Contents for the Digital Edition of Egg Industry - May 2019

Egg Industry - May 2019
7 cage-free layer nutrition issues that require attention
Feeding for success in cage-free egg production
Top Egg Company trends, statistics and predictions
Egg Industry - May 2019 - CT1
Egg Industry - May 2019 - CT2
Egg Industry - May 2019 - Egg Industry - May 2019
Egg Industry - May 2019 - Cover2
Egg Industry - May 2019 - CT3
Egg Industry - May 2019 - CT4
Egg Industry - May 2019 - 3
Egg Industry - May 2019 - 7 cage-free layer nutrition issues that require attention
Egg Industry - May 2019 - 5
Egg Industry - May 2019 - 6
Egg Industry - May 2019 - 7
Egg Industry - May 2019 - Feeding for success in cage-free egg production
Egg Industry - May 2019 - 9
Egg Industry - May 2019 - 10
Egg Industry - May 2019 - 11
Egg Industry - May 2019 - 12
Egg Industry - May 2019 - 13
Egg Industry - May 2019 - 14
Egg Industry - May 2019 - 15
Egg Industry - May 2019 - Top Egg Company trends, statistics and predictions
Egg Industry - May 2019 - 17
Egg Industry - May 2019 - 18
Egg Industry - May 2019 - 19
Egg Industry - May 2019 - 20
Egg Industry - May 2019 - 21
Egg Industry - May 2019 - 22
Egg Industry - May 2019 - Cover3
Egg Industry - May 2019 - Cover4
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