Egg Industry - June 2018 - 8
8 ❙ EggIndustry
Cage-free eggs, slow-growth
broilers: Will consumers pay?
A recent consumer survey provides insight into how much
more US consumers say they are willing to pay for
cage-free eggs and slow-growth broilers.
"We've known for years that the consumers were
thinking about these things; we just didn't know what
the tipping point was," said David Fikes, vice president, communications and consumer/community affairs for Food Marketing Institute (FMI) at the 2018
Egg Industry Center Issues Forum. "Four years ago,
we discovered that 51 percent of consumers had at
97 | iStockPhoto.com
The traditional consumer equation for food consisted
of three factors: How much does it cost? Is it convenient? How does it taste? However, the consumer's
thought process has gotten far more complex. Now,
consumers want to know things like: Was the animal
treated humanely? Is the product GMO free? Is it safe
in the long term? Is it ethically sourced?
www.WATTAgNet.com ❙ June 2018