Egg Industry - June 2018 - 10
10 ❙ EggIndustry
WILL CONSUMERS PAY?
How willingness to pay a premium for
cage-free eggs is changed by
Percent of respondents
least one of these other value drivers in their food equation," he explained.
With those questions and values comes a change in consumer trends. Now consumers are shopping at five to seven
food retail venues. One-fourth of shoppers are single. More
males are shopping than ever before, with two-thirds of
shoppers belonging to some sort of share-shopping arrangement. More people shop on a meal-to-meal basis.
Values influence economics as well. Consumers are not
only looking for the cheapest, but also the least expensive
that aligns with their beliefs. For retailers, this presents
The average supermarket carries 38,000 items, each
possessing a potential public relations nightmare, Fikes
said. These include consumer questions related to their values of how the food was produced, how far it has traveled,
the ingredients it contains and other ethics-based questions.
"Retailers want to give you choices," Fikes said. However,
Less than $0.40
$0.40 to $1.00
Greater than $1.00
Source: Consumer Beliefs, Knowledge, and Willingness-to-Pay for Sustainability-Related
Poultry Production Practices Broiler Survey Report
Viewing the HSUS graphic actually increased
the percentage of consumers who were only
willing to pay less than $0.40 more per dozen
for cage-free eggs.
Poultry growers, processors, and
retailers need non-antibiotic solutions
to meet today's consumer demands.
Original XPC™ works naturally with the
biology of the bird to help maintain
A strong immune system promotes:
PAnimal health & well-being
PMore efficient production
PSafer food from farm to table
Immune Strength for Life™
B U I L D I N G O N
D I A M O N D V
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www.WATTAgNet.com ❙ June 2018