Egg Industry - May 2018 - 14
Survive and thrive in disruptive times The dynamic agenda includes: Keynote speaker: Lampkin Butts, Sanderson Farms president and Chief Operating Officer Butts will discuss how the third-largest U.S. chicken producer, Sanderson Farms, continually experiences growth and marketing success while staying true to a unique corporate vision and culture. Kelley Bailie Fechner, director, customer solutions for Datassential Fechner examines the role of chicken on restaurant menus. She will address what type of safe experimentation can help chicken become a disruptor on restaurant menus. Bill Bishop, co-founded Brick Meets Click Bishop will explore how chicken marketers can better align with consumers and retailers to successfully sell more to digitally connected shoppers. Meagan Nelson, associate director, fresh growth and strategy team at Nielsen Nelson will explore the macro and micro trends facing the chicken industry and discuss strategies for winning in this everchanging consumer landscape. Bring the family! Register now: