Egg Industry - January 2018 - 18
18 ❙ EggIndustry
CO2-NEUTRAL EGG FARM
The full-height, naturally lit interior
range allows birds to roam even
when weather is poor or there is a
disease outbreak. Mark Clements
reducing food miles, and appear on the shelf three days
after lay. Rather than slaughtering male chicks, they are
reared for meat on another farm
Unique or reproducible?
The Kipster concept may offer various welfare, sustainability and environmental benefits, but will it fire the
imagination of other producers and spread, or simply be a
Its developers believe they have hit upon a concept that
will prove to be popular with consumers and producers.
The design was four years in development, and various
models and prototypes were scrutinized before hitting on
the final model. Poultry welfare, sustainability and the environment may have been core to the group's thinking, but
the end result also had to be financially viable, and Kipster
cannot be described as the cheapest way to produce eggs.
Commenting on the development phase, Olivier said:
"You cannot make an omelete without breaking a few eggs."
The external ranges can be fully cleaned
out, and provide birds with stimulation while
protecting them from predators. Mark Clements
He continued that old methods of producing were no longer
and that egg producers now needed to work in new ways.
But change costs, and producing eggs on a Kipster
concept farm is not cheap. Olivier went on to point to research that has found that consumers are prepared to pay
up to 5 percent more for a better quality egg that has come
from layers with a better quality of life.
This first Kipster farm has already found an outlet for
its eggs and has a contract to supply supermarket chain
Lidl. This will be an interesting test for whether the eggs
prove popular with consumers as, unlike other supermar-
Future of poultry welfare:
What producers should expect
www.WATTAgNet.com ❙ January 2018