Egg Industry - February 2016 - 37
EggIndustry ❙ 37 INDUSTRY NEWS NOVOGEN, WINCORP SIGN DISTRIBUTION AGREEMENT Novogen and Hubbard have entered into a strategic agreement with Wincorp International for the distribution of the NOVOgen Brown and NOVOgen White layers in multiple states in the U.S. This agreement goes into effect immediately and includes the supply to the major commercial egg producing states in the United States and also permits the export of Novogen layers to certain countries on a nonexclusive basis. Large volumes of Novogen breeding stock have already been placed in the Wincorp International facilities and will continue to be placed with the final goal to obtain a minimum 20 percent market share in the U.S. within 5 years. This agreement further solidifies the business relationship which exists between Wincorp International, Hubbard LLC, and Groupe Grimaud. The association began through Wincorp's subsidiary International Poultry Breeders (IPB). Originally, Hubbard LLC supplied IPB's South Georgia operation with a limited number of Hubbard M99 breeder males, but in the past few years this relationship has grown whereby the M99xHubbard Classic breeder package is now widely supplied across all their locations in Arkansas, Georgia, Tennessee and Jamaica. ■ HENDRIX GENETICS ACQUIRES MINORITY INTEREST IN VEPYMO Hendrix Genetics is acquiring a 20 percent minority interest in Vepymo, an exclusive distributor of Hendrix Genetics for the Isa, Bovans and Dekalb brands. By signing a letter of intent, the two companies have given a strong signal that their collaboration will be further strengthened. The Belgian hatchery and rearing organization of Vepymo supplies 17-week old hens, day-old chicks and hatching eggs, and is the market leader in Belgium. Vepymo has a Dutch subsidiary with a strongly growing market share in the Netherlands. The company is also active in Germany and, through its sister company Incubel, is active in several export markets in the Middle East, Africa and Russia. ■ February 2016 ❙ www.WATTAgNet.com
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