Egg Industry - October 2014 - 6
8* EggIndustry l AEB tEsts if prEmium pAckAging dEsigns cAn incrEAsE Egg sAlEs l More work ahead "Our research showed that just making some simple design changes [to the package] can of your package and, we think, improve your sales." The field trial this fall will test whether these packaging changes translate to increased sales. Even after the field trial, there will be plenty of work to keep the packaging task force busy. "We are looking at merchandising, messaging at the shelf, and what consumers are drawn to," Burkum said. "Consumers continue to have questions about expiration dates and sell-by dates. We are learning a lot about what consumers are interested in and would like to see." EI ■ Kevin BurKum, senior vice president, marKeting, aeB, said, "as an industry, we have the opportunity to reinvent the whole egg case shopping experience." increase likability twice as much compared to the current egg package," Burkum said. "Without much cost, you can improve the perception Maximize performance and profitability with the latest breakthroughs in feed enzymes Stay informed with the launch edition of INNOVATINGFEED Find the latest edition here: www.innovating-feed-dsm.com Powered by
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