Egg Industry - March 2012 - 6

Will fringe groups decide the
future of agriculture?
Conference on the future of the egg industry in America raises
questions about balancing the wishes of advocacy groups with the
reality of feeding a growing world population.
By Terrence O'Keefe
Technology is the answer to getting safe, abundant
and affordable food in the future.

on't let the fringe determine
things for everyone," said Jeff
Simmons, president, Elanco,
to the audience of the Executive Conference on the Future of the American Egg Industry held in conjunction
with the International Poultry Expo
in Atlanta. He stated that the "fringe"
constitutes only about 1 percent of the
population, but they want to eliminate
food choices for everyone. The fringe
pushes for food bans and restrictions,
according to Simmons.
The other 99 percent of consumers
want choices. He said that 95 percent
of people are "food buyers," and they
make decisions based on cost, taste
and nutrition. Four percent of people
are "lifestyle buyers," and they will
buy luxury or gourmet items such as
organic or locally grown items.
Simmons said that the fringe is responsible for reduced sodium levels in
many products, removal of high fructose corn syrup from many foods and
for keeping irradiation from being used
routinely on high risk food items. He
cited the example of Campbell's Soup
Company reducing sodium levels by 45
percent in over half of its soups in February 2010, because of pressure from
Jeff Simmons, president, Elanco, said
that the "fringe"
constitutes
only
about 1 percent of
the population, but
they want to eliminate food choices
for everyone.

8r

EggIndustry

r March 2012 r www.WATTAgNet.com

©AleksandarJovanovic I Dreamstime.com

"D

JS West first flock in fully enriched house
Performance to 90 weeks of age
fringe groups with concerns about the impact
of sodium in the diet on
all consumers. Unfortunately for Campbell's,
the move resulted in
a reduction in market
share, and the sodium
levels were increased in
July 2011, in an attempt
to win back customers
who preferred the taste
of the soup with the additional salt.

JS West
Enriched
Number of hens

Extrapolated
Optimal
Hyline Standard

151,200

Mortality

4.22%

7.61%

84.99%

81.81%

Egg per hen housed

421

399

Average case weight (pounds)

49.4

47.93

Feed per 100 eggs (pounds)

22.6

20.45

Average production 18-90 weeks

Feed per dozen eggs (pounds)

3.19

3

Body weight at 90 weeks (pounds)

3.52

3.47

Source: JS West

Double the food in 50 years
Simmons said that the goal needs to
be to make safe, affordable and abundant food a global reality. Hunger is
the number one health problem in the
world today, according to Simmons.
"More people live with food as an issue in their lives than those that don't,
but the minority of people who don't
live with food as an issue in their lives
hold the keys to the solution," he said.

"Technology is the answer to getting
safe, abundant and affordable food in
the future," said Simmons. "In the next
50 years we will need to double food
output. Meat, milk and egg consumption will grow 66 percent to 75 percent
as much as total food consumption
does. Over the last 60 years U.S. agriculture has doubled output while using the same inputs. We need to do this
again."
Simmons said that experts think that


http://www.Dreamstime.com http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Egg Industry - March 2012

Egg Industry - March 2012 - Cover1
Egg Industry - March 2012 - Cover2
Egg Industry - March 2012 - 1
Egg Industry - March 2012 - 2
Egg Industry - March 2012 - 3
Egg Industry - March 2012 - 4
Egg Industry - March 2012 - 5
Egg Industry - March 2012 - 6
Egg Industry - March 2012 - 7
Egg Industry - March 2012 - 8
Egg Industry - March 2012 - 9
Egg Industry - March 2012 - 10
Egg Industry - March 2012 - 11
Egg Industry - March 2012 - 12
Egg Industry - March 2012 - 13
Egg Industry - March 2012 - 14
Egg Industry - March 2012 - 15
Egg Industry - March 2012 - 16
Egg Industry - March 2012 - 17
Egg Industry - March 2012 - 18
Egg Industry - March 2012 - 19
Egg Industry - March 2012 - 20
Egg Industry - March 2012 - Cover3
Egg Industry - March 2012 - Cover4
http://www.eggindustry-digital.com/201910
http://www.eggindustry-digital.com/201909
http://www.eggindustry-digital.com/201908
http://www.eggindustry-digital.com/201907
http://www.eggindustry-digital.com/201906
http://www.eggindustry-digital.com/201905
http://www.eggindustry-digital.com/201904
http://www.eggindustry-digital.com/201903
http://www.eggindustry-digital.com/201902
http://www.eggindustry-digital.com/201901
http://www.eggindustry-digital.com/201812
http://www.eggindustry-digital.com/201811
http://www.eggindustry-digital.com/201810
http://www.eggindustry-digital.com/201809
http://www.eggindustry-digital.com/201808
http://www.eggindustry-digital.com/201807
http://www.eggindustry-digital.com/201806
http://www.eggindustry-digital.com/201805
http://www.eggindustry-digital.com/201804
http://www.eggindustry-digital.com/201803
http://www.eggindustry-digital.com/201802
http://www.eggindustry-digital.com/201801
http://www.eggindustry-digital.com/201712
http://www.eggindustry-digital.com/201711
http://www.eggindustry-digital.com/201710
http://www.eggindustry-digital.com/201709
http://www.eggindustry-digital.com/201708
http://www.eggindustry-digital.com/201707
http://www.eggindustry-digital.com/201706
http://www.eggindustry-digital.com/201705
http://www.eggindustry-digital.com/201704
http://www.eggindustry-digital.com/201703
http://www.eggindustry-digital.com/201702
http://www.eggindustry-digital.com/201701
http://www.eggindustry-digital.com/201612
http://www.eggindustry-digital.com/201611
http://www.eggindustry-digital.com/201610
http://www.eggindustry-digital.com/201609
http://www.eggindustry-digital.com/201608
http://www.eggindustry-digital.com/201607
http://www.eggindustry-digital.com/201606
http://www.eggindustry-digital.com/201605
http://www.eggindustry-digital.com/201604
http://www.eggindustry-digital.com/201603
http://www.eggindustry-digital.com/201602
http://www.eggindustry-digital.com/201601
http://www.eggindustry-digital.com/201512
http://www.eggindustry-digital.com/201511
http://www.eggindustry-digital.com/201510
http://www.eggindustry-digital.com/201509
http://www.eggindustry-digital.com/201508
http://www.eggindustry-digital.com/201507
http://www.eggindustry-digital.com/201506
http://www.eggindustry-digital.com/201505
http://www.eggindustry-digital.com/201504
http://www.eggindustry-digital.com/201503
http://www.eggindustry-digital.com/201502
http://www.eggindustry-digital.com/201501
http://www.eggindustry-digital.com/201412
http://www.eggindustry-digital.com/201411
http://www.eggindustry-digital.com/201410
http://www.eggindustry-digital.com/201409
http://www.eggindustry-digital.com/201408
http://www.eggindustry-digital.com/201407
http://www.eggindustry-digital.com/201406
http://www.eggindustry-digital.com/201405
http://www.eggindustry-digital.com/201404
http://www.eggindustry-digital.com/201403
http://www.eggindustry-digital.com/201402
http://www.eggindustry-digital.com/201401
http://www.eggindustry-digital.com/201312
http://www.eggindustry-digital.com/201311
http://www.eggindustry-digital.com/201310
http://www.eggindustry-digital.com/201309
http://www.eggindustry-digital.com/201308
http://www.eggindustry-digital.com/201307
http://www.eggindustry-digital.com/201306
http://www.eggindustry-digital.com/201305
http://www.eggindustry-digital.com/201304
http://www.eggindustry-digital.com/201303
http://www.eggindustry-digital.com/201302
http://www.eggindustry-digital.com/201301
http://www.eggindustry-digital.com/201212
http://www.eggindustry-digital.com/201211
http://www.eggindustry-digital.com/201210
http://www.eggindustry-digital.com/201209
http://www.eggindustry-digital.com/201208
http://www.eggindustry-digital.com/201207
http://www.eggindustry-digital.com/201206
http://www.eggindustry-digital.com/201205
http://www.eggindustry-digital.com/201204
http://www.eggindustry-digital.com/201203
http://www.eggindustry-digital.com/201202
http://www.eggindustry-digital.com/201201
http://www.nxtbookMEDIA.com